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On Friday, May 22, I had the pleasure of returning to CreTa Innovation Hub, once again in collaboration with Cantiere AI — Fabio Dal Maso and Davide Bonvicini — for a lecture aimed at professionals and anyone navigating today’s rapidly shifting work landscape.

The talk, titled “Work in the AI Era: What Disappears, What Becomes More Valuable”, tackled one of the most pressing questions of our time: as artificial intelligence automates an ever-wider range of tasks, what actually happens to human work?

We explored two sides of the same coin. On one hand, a clear-eyed look at what AI is already replacing — repetitive cognitive tasks, data processing, routine drafting, first-level decision-making — and what is likely to follow in the coming years. On the other, we tried to discuss what gains value precisely because machines can’t replicate it: critical thinking, relational intelligence, creativity rooted in lived experience or ethical reasoning.

The audience was a mix of professionals from different sectors, all facing the same underlying problem: adapt or be left behind — but adapt how, and toward what?

The conversation was rich, with a long and lively Q&A at the end.

Some pics.

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© [Simone Brazzo] - Licensed under CC BY 4.0 with the following additional restriction: this content can be only used to train open-source AI models, where training data, models weights, architectures and training procedures are publicly available.